A8: New Communication Technologies 2X2

2 Questions:

1. How does twitter change common language structures?

2. How long does it take for other twitter users to recognize an account as an authority on something?

2 Connections:

1. I run a twitter account for the pop culture online media website I write for.

2. I have a personal twitter account that I was able to secure an internship through because the person liked my constant feed.

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Twitter Engagement Techniques

Ideas for engaging twitter:

  1. Post on weekends. People are 17% more likely to be on and responding to things on weekends.
  2. Tweet with image links and get double the engagement. People like pictures and videos, use that.
  3. Ask a question. Do this with relevant tags, key phrases, or hashtags and it’s even better.
  4. Join Twitter chats. Twitter chats are when a whole bunch of people tweet a conversation regarding one topic (usually with a special event hashtag). This works best when replying directly or retweeting or quote tweeting.
  5. Respond to everyone. If anyone so much as blinks at you, make sure they know you saw it!
  6. Pick a community. Don’t try to tweet to sport fans, and politics people, and those interested in the post-modern impressionist French Art movement. It won’t work.
  7. Ask for retweets. When specifically asked to retweet (with whole word spelling) the retweet rate is 23x higher.
  8. Link to stuff. People like links and clicking through. It makes them feel cool. 92% of engagement is with link tweets.
  9. Tweet while people are at work. People like to procrastinate and such. Give them something to look at while on their lunch break, or a mental-break from work.
  10. Shorter the better. 

A9 Chapter 4 Two by Two

Two connections:

1. This made me think of the struggle I had when I joined twitter. I didn’t understand it from a microblogging view. It took a lot of blumbering around to figure out.

2. My other connection is I have a work Twitter account where I’m supposed to tweet out articles I wrote. It works best when articles and tweets correlate to breaking news.

Two questions:

1. Is there something beyond hashtags that Twitter could roll out to help categorizing?

2. Is there a formula to when to tweet?

Facebook Minor Project

I am working with Restoration Haven for this project. There website can be found HERE and their Facebook page can be found HERE (like it!).

10 General ways to increase engagement on Facebook:

  1. Ask questions. 
  2. Engage with content. For example, posting polls or sharing content.
  3. Keep it short. Do not post long narratives.
  4. Be yourself. Keep the voice on the page consistent with attitude and focus/culture of company.
  5. Pay attention to metrics. This is the advantage to having a Facebook page instead of a profile for your company.
  6. Special giveaways. Do giveaways or raffles or discounts to attract people to the page.
  7. Behind the scenes. Clue people in to the work that goes on with volunteers.
  8. Post inspirational (relevant) quotes. People love quotes. Use that.
  9. Connect other social media to facebook (youtube channels, twitter, blogs, etc).
  10. Let audience caption the photo. 

5 things that worked for engagement on similar Facebooks

  1. Avance Waco does a good job of posting consistent pictures of individuals they are working with.
  2. Katy Christian Ministries links back to their own website with more information on events they host.
  3. Mission Waco links to partners that helped with events and also links to articles written about themselves.
  4. Talitha Koum answers questions when people post on their page.
  5. Talitha Koum (link in number 4) also likes the pages of other groups they’ve worked with or that are similar.

5 things that DIDN’T work for engagement on similar Facebooks

  1. Avance Waco posts both in Spanish and English. However, while this is great for their target community, anyone on the outside who doesn’t know Spanish cannot read certain posts.
  2. Caritas (the Waco page) has no content despite the page having been active for a long stretch of time.
  3. Caritas (link in number 2) also runs their page as a profile instead of a page to be liked.
  4. God’s Food Pantry posts too many words.
  5. Act Locally Waco posts too much in one day.

10 post ideas for client’s Facebook page

  1. Introduce Staff
  2. Post about upcoming events
  3. Post about needs (monetary, physical donations, time, etc) in regards to upcoming events
  4. When a donor helps out tag them in a post or share a link/post from their page. This is promoting a good symbiotic relationship.
  5. Tell individual success stories as they happen
  6. Include a direct link to donating like on the website.
  7. Introduce the community of the Estella Maxey housing complex to the rest of Waco.
  8. Include pictures or thank-yous to volunteers. This also orients people with what they could do!
  9. Post about news that has an impact on your community (ie laws, or city ordinances, etc).
  10. Have a donor donate something you can raffle off as a fundraiser. Post about it.

Other Ideas in relation to their page:

  1. Put the actual logo as the picture (or even Shirley Langston with the logo outside of the building) — The paper print out picture does not look good.
  2. Add a description under the about section.
  3. Post consistently
  4. Add the mural from the inside of the building as the background picture on Facebook
  5. Include contact information
  6. Take family off, this is not a personal Facebook
  7. Consider making it a page instead of a profile. That way you can track viewing metrics and such.

What’s the Diff for Dummies! (WA2)

“It’s honestly very simple when you think about the roots of the words and their etymology.” Dr. Lund began our interview by giving me a lesson in linguistics. He popped the cap off an expo marker and eagerly crossed over to his white board. In blue scribble handwriting he scrawled the word Design. Across the board, he used a red marker to write Program. He sat back down in his chair with a smile on his face. “Most young people these days I would say inherently know the difference.” He tapped the underside of his arm with two fingers. “It’s in the blood.” Dr. Lund is the head marketing consultant for Help We’re Old Inc. He was hired last month when the company’s CEO realized that their website was getting no viewers. After many meetings, coffee runs for his assistant, and too many memos circulated; the CEO realized the company was not utilizing design or programming.

CEO of Help We’re Old Inc.

When you try to visit helpwereold.com all that happens is nothing. An intern had been tasked with creating the site. The intern tried to use a book from a class he was taking at the local university. Instead of a successful page, all he got was a display of broken HTML. Because interns are underpaid he decided to slip away in failure and silence instead of troubleshooting the problem. The CEO realized the problem weeks later. Instead of going the intern route again, which had failed him, he tasked his assistant with hiring a consultant. Dr. Lund agreed to this interview in hopes that other unknowing citizens might learn something. Because this is a highly complex subject, we have broken it down for you with his help.

What is Design: 

  • This can be defined as the “aesthetic portion of the website and it’s usability.”  A designed for the web would use programs such as Adobe Photoshop or InDesign to make a page look cohesive through visual elements. For example, this could include the color scheme, logos, and recurring visual cues. Because design is subjective to what a client or boss wants it can take lots of time to develop. It is also therefore easy to be original in design. Because there are not prescriptive paths, and it is much more subjective, the pay is typically better than for web programmers.
  • The values of design are efficiency and effectiveness. These can be reflected in where there emphasis is placed on content. Those areas would be the following: Balance, Contrast, Consistency, and Unity.

What is Program:

  • Programming is developing a website. This is all the technical code and such that is running behind every website page. Programming is dictated by codes (like HTML) and functionality. Whereas a designer is about how something looks, the programmer is concerned about how something works. This is their fundamental difference.
  • The values in this community also differ from design. These values are content and usability. A programmer has failed if something is appealing to the eye but not usable.

Example of design and program working together.

Why you should care:   Basically, by themselves both design and programming are useless. Program gives design a purpose. Design gives program an appeal. Together they can create extremely effective websites that keep drawing people in. Dr. Lund has already had tremendous success overhauling Help We’re Old Inc.‘s website.  When asked what his advice to students wanting to go into either programming or design this is what he said.

“People just need to remember to keep their backbone strong and ask questions. No one needed to read this article to learn about design or programming. Google it. Ask you boss. Go get a book. People like people who want to learn, stay hungry my friends.”

Odd, but comforting words from a marketing guru. There you have it folks, Google it. Tune in next week when What’s the Diff for Dummies answers the question: What is Photoshop for?

_______________________________

Sara Katherine Johnson is a free-lance journalist who frequently writes for What’s the Diff for Dummies. She received her undergraduate degree from Baylor University in journalism and professional writing with a minor in sarcastic sass. She can be reached for comment on this piece at Sara_Johnson@baylor.edu

My Core Values (A7)

Pinpointing a few core beliefs I think is hard. Because then I feel like if I don’t list one that I’m not holding it on the same level as others. I suppose there is an actual hierarchy of values though. Here are two of mine: I value honesty and confidence. Why? Because I do not feel like wasting time wading through sorting our if what people say is what they really believe. Things would be simpler if we all just were straight up with each other even if it made us uncomfortable.

The Beginning of the Book (A6)

Here is my 2×2 about our Chapter 1 reading.

Two questions:
How does cache work? I still don’t get it.
Are we going to learn more about RSS?

Two connections:
I checked out a library book about HTML stuff one time. I turned it back in without reading. However it is something I’d like to learn more about.
I was asked to run a blog for a directory website I interned with. I ended up with too many other tasks so I didn’t. However, I am interested in conventions of corporate blogging.