10 General ways to increase engagement on Facebook:
- Ask questions.
- Engage with content. For example, posting polls or sharing content.
- Keep it short. Do not post long narratives.
- Be yourself. Keep the voice on the page consistent with attitude and focus/culture of company.
- Pay attention to metrics. This is the advantage to having a Facebook page instead of a profile for your company.
- Special giveaways. Do giveaways or raffles or discounts to attract people to the page.
- Behind the scenes. Clue people in to the work that goes on with volunteers.
- Post inspirational (relevant) quotes. People love quotes. Use that.
- Connect other social media to facebook (youtube channels, twitter, blogs, etc).
- Let audience caption the photo.
5 things that worked for engagement on similar Facebooks
- Avance Waco does a good job of posting consistent pictures of individuals they are working with.
- Katy Christian Ministries links back to their own website with more information on events they host.
- Mission Waco links to partners that helped with events and also links to articles written about themselves.
- Talitha Koum answers questions when people post on their page.
- Talitha Koum (link in number 4) also likes the pages of other groups they’ve worked with or that are similar.
5 things that DIDN’T work for engagement on similar Facebooks
- Avance Waco posts both in Spanish and English. However, while this is great for their target community, anyone on the outside who doesn’t know Spanish cannot read certain posts.
- Caritas (the Waco page) has no content despite the page having been active for a long stretch of time.
- Caritas (link in number 2) also runs their page as a profile instead of a page to be liked.
- God’s Food Pantry posts too many words.
- Act Locally Waco posts too much in one day.
10 post ideas for client’s Facebook page
- Introduce Staff
- Post about upcoming events
- Post about needs (monetary, physical donations, time, etc) in regards to upcoming events
- When a donor helps out tag them in a post or share a link/post from their page. This is promoting a good symbiotic relationship.
- Tell individual success stories as they happen
- Include a direct link to donating like on the website.
- Introduce the community of the Estella Maxey housing complex to the rest of Waco.
- Include pictures or thank-yous to volunteers. This also orients people with what they could do!
- Post about news that has an impact on your community (ie laws, or city ordinances, etc).
- Have a donor donate something you can raffle off as a fundraiser. Post about it.
Other Ideas in relation to their page:
- Put the actual logo as the picture (or even Shirley Langston with the logo outside of the building) — The paper print out picture does not look good.
- Add a description under the about section.
- Post consistently
- Add the mural from the inside of the building as the background picture on Facebook
- Include contact information
- Take family off, this is not a personal Facebook
- Consider making it a page instead of a profile. That way you can track viewing metrics and such.